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Castle Emerging Leaders

Marketing Strategies in Today's Social Media Environment
Via Webinar presented by Barabara Crowhurst
Wednesday, April 22nd 1:00pm to 2:30pm

Hear what Barbara Crowhurst, North America's leading Retail Expert, has to share about Social Media Marketing strategies and growing your business Online.

Today’s successful marketing practices dominate a dialogue between retailers and their customers. As social media has elevated the role of the customer in the marketing process, retailers are compelled to develop and drive changes that enable their brand to meet those customers in new and emerging media channels. Yet, despite the vast changes already instituted, more than half of Independent Retailers are not ready and refusing to address the opportunities and challenges presented through social media.

    1.    Increase engagement with your customers
    2.    Choose the right online channel for your business
    3.    Increase your customer base

The Internet has changed the retail landscape, connecting companies, markets and individual customers. Barbara will help you understand the impact of the Internet on Independent Retailers.
The webinar will be presented and recorded by professional facilitator Barbara Crowhurst; North America's leading Retail Business Coach. Barbara’s presentation has been designed specifically to fit the diverse regional and cultural needs of Castle will provide information that can be implemented in real-time. Barbara will deliver hard hitting strategies and a focussed plan of action that will assist the Emerging Leaders and Castle improve their marketing and social media marketing techniques and capabilities.